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3 Types of Stakeholder Influence

Stakeholders are individuals, groups, or organizations that will impact or be impacted by the project.  A key activity early in the project lifecycle is to identify stakeholders and assess their potential impact on the project.

Identification

  • Identify who is important to the project success
  • Identify the stakeholders with potential to influence the project, positive or negative
  • Determine how best to involve the stakeholders

Assess Stakeholder Connection to the Project

There are 3 possible relationships the stakeholders may have with the project.

  • Interest – the degree to which the project impacts a particular stakeholder.  What stake does the stakeholder have in the project?
  • Influence- to what extent will the stakeholder be involved with the project and the ability to make decisions that will impact the project
  • Support – what is the stakeholder’s attitude toward the project?  Will the stakeholder support or oppose the project?