Stakeholder engagement strategies depend on the level of interest and influence of the individual stakeholders.
High Influence/High Interest
Key players. Enlist support and help with the project. These stakeholders can make a difference and will be your project champions and leaders in communicating key messages.
High Influence/Low Interest
Involve as needed. Meet their needs and keep satisfied. Find ways to engage stakeholders who support the project and address the concerns of those who do not.
High Interest/Low Influence
Address their concerns and engage if possible.
Low Interest/Low Influence
These stakeholders are bystanders and only need to be informed of project activities
